Fashion in 2024 has taken a new direction, embracing canine companions as the stars of high fashion campaigns. This year saw a surge in dog-themed advertisements from top luxury brands, marking a unique shift in the industry.

One notable campaign was Louis Vuitton’s Pre-SS25 collection, which not only showcased Pharrell’s latest designs but also introduced the Louis Vuitton Canine Collection, a range of accessories for dogs. The campaign celebrated the bond between stylish dog owners and their four-legged friends.

Burberry collaborated with Harrods earlier in the year, releasing their iconic Corgi into the London-based store. Equipped with a camera-mounted body harness, the Corgi provided a unique perspective of the Burberry x Harrods takeover, blending British heritage with a touch of canine charm.

Jacquemus, known for its chic and minimalist aesthetic, featured a tiny chihuahua in its Winter campaign set against a snowy backdrop. The brand highlighted the authenticity of the campaign by confirming that no artificial enhancement was used, emphasizing the natural charm of the small canine model.

Valentino’s Sloane Street store campaign brought together fashion and furry friends, showcasing Chihuahuas and an Afghan Hound posing with Valentino Garavani accessories against the store’s elegant backdrop. The campaign captured the essence of luxury and sophistication in a playful and endearing manner.

Coperni’s Winter campaign stood out for its festive spirit, featuring a diverse cast of dogs with unique personalities. Each canine model was given a distinct voice, adding a humorous touch to the campaign and engaging viewers in a fun and imaginative way.

Loewe’s “I Told Ya” campaign made a bold statement with a tee that gained viral popularity. The campaign portrayed a quintessential American scene, showcasing individuals wearing the iconic tee while enjoying a day at the park with their dogs, embodying a sense of casual elegance and laid-back style.

These campaigns reflect a growing trend in the fashion industry, where brands are incorporating dogs into their marketing strategies to connect with consumers on a more personal and emotional level. By featuring furry companions alongside their products, brands are able to evoke feelings of joy, companionship, and authenticity, resonating with audiences in a unique and engaging way.