Snoop Dogg, the iconic rapper, is expanding his empire into the pet apparel and accessories industry. Teaming up with Little Earth Productions, based in Pittsburgh, Pennsylvania, Snoop Dogg is set to launch Snoop Doggie Doggs, a line of pet clothing and accessories. Little Earth Productions, known for its licensed fashion accessories for pets and women, holds licenses with major sports teams and colleges, making it a fitting partner for this venture.
The Snoop Doggie Doggs collection offers 28 items designed for dogs and cats. Snoop Dogg expressed his excitement about this new venture by stating that the pet line reflects his unique style and taste, much like his clothing line for humans. The products underwent rigorous testing on Snoop Dogg’s own pets to ensure they are comfortable and stylish for all furry friends.
Robert Brandegee, the president of Little Earth Productions, shared insights into how the collaboration with Snoop Dogg came about. The company’s reputation for creativity and fun designs aligns well with Snoop Dogg’s vision for the pet line. The collection includes a range of products such as leashes, collars, bandanas, bowls, jerseys, jackets, and hats, catering to various pet needs and preferences.
Snoop Dogg emphasized the importance of creating inclusive products that suit all pets, regardless of size or breed. The line features a diverse range of items, from hoodies and jerseys to chew toys and accessories, all inspired by music and fashion culture. The apparel is manufactured in China and designed to provide comfort and style for both dogs and cats.
For distribution, the primary channels for Snoop Doggie Doggs will be Amazon and the brand’s official website. Plans are underway to collaborate with Petco in the future. Prices for the products range from $17.99 for chew toys to $90 for a signature bowl featuring Snoop Dogg’s initials.
Looking ahead, the brand aims to introduce matching products for pet owners, including a unique concept of Snoop Ugly Sweaters for both humans and their furry companions. Snoop Dogg’s personal connection to canines, dating back to his childhood, adds a heartfelt touch to the brand’s ethos of treating all pets like royalty.
Little Earth’s partnership with Snoop Dogg marks the company’s first collaboration with a celebrity, signaling a new direction beyond its sports-focused offerings. With the pet line poised for success, the brand anticipates significant growth and plans to expand its product range to cater to a wider audience of pet lovers.
As Snoop Dogg continues to make waves in various creative ventures, from music to film production, his foray into the pet apparel industry adds another dimension to his diverse portfolio. With a keen eye on market trends and consumer preferences, Snoop Doggie Doggs is set to make a significant impact in the world of pet fashion.
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