A pet lover in China, known online as @yikemochi, has captured attention for her extravagant spending on outfits and accessories for her three dogs in Shanghai. With a whopping investment of US$280,000, she has curated a lavish wardrobe for her pampered pooches, even going as far as building a walk-in closet to house their extensive collection.

Carhartt Chore Coat Dog Vest, Premium Vest for Dogs | $58.90

Yikemochi, a prominent pet fashion influencer, showcases her love for her pets – six-year-old Mochi, five-year-old Milky, and three-year-old Piggy – through an array of tweed jackets, cashmere jumpers, sunglasses, and other high-end accessories. Her dedication to styling her furry companions is evident in the meticulous attention to detail she puts into their ensembles.

Zenify Dog Travel Water Bottle for Dogs Leak Proof No Spill Lead Leash Waterer Feeder Accessory Puppies Drinking Pets Acce… | $25.45

Despite the gender differences among her dogs, with two of them sporting hair clips while the male does not, Yikemochi’s commitment to their fashion statements remains unwavering. Through her social media presence, she provides a glimpse into the opulent lifestyle her pets lead, garnering a substantial following that eagerly awaits daily updates on her stylish canine companions.

Walquicks 3 Pack Pet Triangle Scarf, Bib with Adjustable Buckle Pet Dog Cat Neck Scarf Bandana Collar Neckerchief Accessor… | $4.29

In a viral video that has captivated viewers worldwide, Yikemochi offers a virtual tour of her dogs’ wardrobe, complete with a dazzling jewellery stand that further highlights the extent of her indulgence in adorning her beloved pets. The meticulous organization and display of over 2,500 clothing items and accessories reflect her passion for dog fashion and her desire to treat her furry friends like royalty.

Cute Dog Clothes,Dog T Shirt for Medium Dogs.Dog Clothes for Small Dogs Girl Boy,Puppy.Breathable Soft Dog Costume for Pet… | $7.40

While some may view such extravagance as excessive, Yikemochi’s investment in her dogs’ attire underscores the growing trend of pet fashion and the evolving role of pets as integral members of the family. In a society where pets are increasingly considered companions and companionship is cherished, the pet fashion industry has seen a surge in demand for luxury pet accessories and designer outfits.

EXPAWLORER Plaid Dog Hoodie – British Style Plaid Pet Sweaters with Hat for Small Medium Large Dogs | $38.72

Experts in the pet industry note that the humanization of pets has led to a shift in consumer behavior, with pet owners seeking to express their affection and status through lavish expenditures on their furry companions. The rise of pet influencers like Yikemochi further fuels this trend, as their curated content resonates with audiences seeking inspiration for pampering their own pets.

Teenyyou 20″ x 13″ x 9″ Wooden Pet Wardrobe Closet Crate Box with Hanging Rods and Personalized Pet Alphabet Letters Easy … | $86.17

Yikemochi’s extravagant display of affection for her dogs serves as a testament to the evolving dynamics of pet ownership, where pets are no longer just animals but cherished members of the family deserving of love, attention, and, in this case, a designer wardrobe fit for the most discerning fashionistas.

🔗 Reddit Discussions

• TIL that 18 y/o J.S. Bach taught rowdy older students and often clashed with them. After calling one a “nanny goat bassoonist,” the student responded by calling him a “dirty dog” and hit him with a stick. Bach drew his sword and pierced the student’s jacket, only stopping when passers-by rushed in
• The jacket we bought did not fit the dog , it did fit the cat.
• HMC while I let the dog nibble on my leather jacket